Channels
Sell through multiple storefronts, wholesale portals, and marketplaces from a single admin panel.
Channels let you sell in different places without copying your products. A channel is a way to sell: your retail site, a trade portal, or a listing on Etsy. Each channel can have its own prices, checkout rules, and look.
How channels work
Every store starts with one channel called Retail. This is your main site that customers visit. You can add more channels as you grow.
There are two kinds of channel:
| Type | What it is | Examples |
|---|---|---|
| Storefront | A site you control, hosted on QUANTM7 | Retail store, trade portal |
| Marketplace | A third-party platform | Etsy, eBay, Amazon |
All channels share your products and stock. When someone buys on any channel, the stock count drops everywhere. You run everything from one admin panel.
Channels and regions
Each storefront channel can serve more than one country. A region is a country, language, and currency grouped together. Your retail channel might have:
- A UK region at
yourstore.co.ukshowing prices in GBP - A US region at
yourstore.comshowing prices in USD - A Spain region at
yourstore.com/es-eswith prices in EUR and text in Spanish
Regions let you sell worldwide without running separate stores. Prices convert on their own using exchange rates and the margin you set. Product text can be translated per region.
See Regions for full details.
What stays the same
These things are shared across all your channels:
- Products are created once and show up everywhere by default
- Stock is a single count, updated in real time
- Orders flow into one list, tagged with where they came from
- Customers have one profile no matter where they shop
What can change per channel
Each channel can have its own settings:
| Setting | What it controls |
|---|---|
| Pricing tier | Which price column to use (retail or wholesale) |
| Theme | A different look for each channel |
| Checkout rules | Guest checkout, order minimums, payment terms |
| Product visibility | Pick which products appear on which channels |
Product visibility
By default, every product shows on every channel. To restrict a product, open the product editor and set its channel list in the sidebar.
This works like shipping destinations. No restriction means the product shows everywhere. A list means it only shows on the channels you pick.
Order tracking
Every order records which channel and region it came from. You can filter your order list by channel to see sales from just your retail site, just trade, or just Etsy. Reports break down revenue per channel too.
Channel types
Retail (B2C)
Your main customer site. This is the default channel on every store. It uses retail prices, allows guest checkout, and has a lifestyle shopping feel.
Wholesale (B2B)
A trade portal for business buyers. Wholesale channels pull from the wholesale price column on your variants. The checkout supports purchase order numbers, payment terms, and order minimums.
See Wholesale channels for setup details.
Marketplace
Marketplace channels link to platforms like Etsy, eBay, and Amazon. Products sync to the platform, orders pull back into your admin, and stock stays current across all channels.
See Marketplaces for supported platforms.
Getting started
To manage channels, go to Channels in the admin sidebar. From there you can:
- See your current channels and their status
- Create a new channel (retail, wholesale, or marketplace)
- Add regions to a storefront channel
- Set checkout rules per channel
- Control product visibility per channel
Your retail channel is already active. Most stores only add channels when they want to sell wholesale or list on marketplaces.